Value Chain Perspectives

Value chain analysis (Michael Porter circa 1985) is a good view of the competitive environment one must navigate to bring a successful product or service to the marketplace.  Adapting patent landscapes to this framework is a method to find niches, holes and insights.   Finding the spot or spots your technology adds value is a key input to business strategy.  It can also be a large influence on licensing, partnering, suppliers and integrator selection, go to market strategy.  In addition, gap and white space analysis often provide new vectors for technology and business development. 

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